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Moving stories

January 7, 2025 by Strategic Communication

Person walking past a brick building with large, closed, metallic garage doors.

Unpack the unseen power of narrative transportation in ads.

Filed Under: Discovery, Faculty and Staff Page Tagged With: College of Business, faculty, Jamie Grigsby, Missouri State Journal, research

Advertising MVPs

February 20, 2024 by Strategic Communication

A close-up of a hand holding a remote with a blurred-out TV in the background.

Marketing expert Dr. Jamie Grigsby explains Big Game commercials.

Filed Under: Faculty and Staff Page, Headlines Tagged With: College of Business, faculty, Jamie Grigsby, Missouri State Journal

Greenwashing: A harmful trend targeting well-meaning shoppers

April 18, 2022 by Strategic Communication

Woman shops at Missouri State University bookstore.

MSU marketing experts weigh in on a deceptive marketing tactic.

Filed Under: Discovery Tagged With: College of Business, faculty, Jamie Grigsby, Marketing, Wesley Friske

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