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Social media and small business: engaging customers online

June 30, 2016 by Strategic Communication

A headshot of Dr. Granger.

As new social media outlets are released and established ones gain popularity, small businesses have to compete for their clients’ attention online. Dr. Michele Granger, professor of management, and co-author Dr. Lauren Reiter recently completed and published an article titled “An Exploratory Analysis of Entrepreneurs’ Social Media Usage in Small Business Practices” that focused on […]

Filed Under: Discovery Tagged With: College of Business, Management, Michele Granger, research

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