Christmas is less than two weeks away, but there’s still time to spread holiday cheer. If you’re looking for a nearly last-minute Christmas gift, consider a social enterprise where your dollars will go twice as far.
What’s a social enterprise? Think Toms shoes, where proceeds from your purchase go toward a cause or company’s mission. In this example, a pair of shoes for those in need.
Marketing expert Dr. Josh Coleman talks about social enterprises and how consumers feel about the proposition. Coleman, who’s an associate professor of marketing at Missouri State University will address Christmas with a cause and how consumers can put their money, where their heart is.