Carly Asher-August says marketers are exceptional at making you to do exactly what they want you to do.
MSU marketing expert highlights key trends shaping the future.
Marketing expert discusses how to identify and combat social media addiction.
College of Business students shine at Invent2Prevent finals.
You’ve probably noticed products with eco-friendly or sustainable claims lining the shelves of your favorite retailer. Buzz words like green, cruelty free, plant based and bio-based are often plastered across labels of cleaning products. Well-intending consumers may reach for these products in hopes of making a change for the better. This marketing is referred to as […]