You’ve probably noticed products with eco-friendly or sustainable claims lining the shelves of your favorite retailer. Buzz words like green, cruelty free, plant based and bio-based are often plastered across labels of cleaning products. Well-intending consumers may reach for these products in hopes of making a change for the better. This marketing is referred to as environmental, social and governance, or ESG marketing.

Dr. Wesley Friske, associate professor in the marketing department at Missouri State University, discusses how companies are benefiting from this type of marketing to consumers. 

Read the full transcript.