As Andy Williams croons, it’s the most wonderful time of the year. The holiday season is upon us and for many, that means family traditions, time spent with friends and spreading a little cheer.

For a growing number of businesses, spreading cheer goes beyond the one-time gift purchase. The idea of social enterprises is also spreading. Think Toms shoes or, locally, Five Pound Apparel.

Dr. Josh Coleman, an associate professor of marketing at Missouri State University, talks about social enterprises and the impact they have on society.

Read the full audio transcript