In an age dominated by digital communication, the power of articulate and effective verbal communication cannot be understated. Whether it’s delivering a keynote address, leading a team meeting or engaging in a one-on-one conversation, impactful speaking can open doors, inspire change and create lasting impressions. But what truly sets apart an effective communicator? What techniques and nuances elevate a speech from mundane to memorable?

Nora Cox, a senior instructor of communication at Missouri State University, offers some insights to Authority Magazine. She’s also the director of the Center for Dispute Resolution in the department of communication, media, journalism and film at Missouri State.