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Dr. Josh Coleman
MSU associate professor of marketing Dr. Josh Coleman.

How to re-imagine the marketing industry

Marketing expert Dr. Josh Coleman explains.

February 28, 2023 by Strategic Communication

From an objective standpoint, we are living in an unprecedented era of abundance. Yet so many of us are feeling unsatisfied. Why are we seemingly so insatiable? Do you feel that marketing has led to people feeling unsatisfied and not having enough in life? If so, what actions can marketers take to create a world where people feel that they have enough, and they are enough? Can we re-imagine what marketing looks like and how it makes people feel?

Dr. Josh Coleman, associate professor of marketing at Missouri State University, shares with Authority Magazine how we might re-imagine marketing to make it more authentic, sustainable and promote more satisfaction.


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Filed Under: Faculty and Staff Page, In the News Tagged With: College of Business, faculty, Josh Coleman, Marketing

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