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Planning the perfect event? Think critically through every detail

Six A’s can keep planning on track, noted professor
Monday, December 2, 2013

rothschild Whether it’s a conference, holiday party, concert or a wedding, there are many details to attend to as you plan a special event. Lamae Koogler, visiting assistant professor in the hospitality and restaurant administration department at Missouri State University, offers six A’s to keep the planning process on track.

  • Anticipation – Focus on building anticipation with an appropriate invitation and consistent messaging to remind attendees about the event. Mobile applications and social media are great resources for this stage, noted Koogler.
  • Arrival – Prior to the event, think through the arrival process, addressing questions like: where should attendees park? Do they know what to do when they arrive? What will be their immediate first impression?
  • Activity – If there’s going to be an activity or a schedule, how will attendees know where to go or what to do? If it’s strictly social, should entertainment be offered?
  • Appetite – Menu planning is becoming more important in complementing special event themes, added Koogler. Make sure that all needed utensils are available.
  • Amenities – Amenities can help create a warm memory of an event, so ask yourself whether a takeaway or favor from the event is appropriate.
  • Atmosphere – Look at the overall theme of the event and see whether it is carried throughout all of the space. Is there anything that should be added?

Dr. Philip Rothschild, director of the entertainment management program in the College of Business, also showcases his event planning skills on Bears Show How to Never Enjoy a Concert Again.

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