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Color Me Rad 5K announces first Springfield race opening

Race benefits Ozarks Public Television K is for Kids initiative
Friday, January 25, 2013

Color Me Rad 5KOn April 27, Missouri State University will be transformed into a large, moving color collage. In Springfield’s first Color Me Rad 5K participants will run around Missouri State and get doused with color. After completing the 3.1-mile course, runners can declare themselves “rad.”

“Like your fifth birthday party, we want this event to be memorable, fun and colorful,” said race organizer Scott Crandall. “This is all about fun, and unlike your birthday party, there are no scary clowns here, just lots of color.”

The color used is FDA-approved colored cornstarch, and almost 5,000 pounds of it is used for each race.

OPT K is for KidsThe race in Springfield benefits Ozarks Public Television’s K is for Kids initiative, which raises the money needed to acquire and broadcast programs like “Sesame Street,” “Curious George” and “Super Why!” Race registrants must enter the code ELMO when registering for 20 percent of their entry fee to go toward OPT.

“We have worked with great charities across the country, and there is nothing more rad than knowing all of this colorful mayhem is also for a good cause,” Crandall said.

Inspired by the Holi Festival of India, Color Me Rad 5K is in its second year. In 2012, more than 200,000 runners participated in 36 cities across the U.S. and Canada. In 2013, Color Me Rad has expanded to hold races in more than 90 cities in North America. This is the first year for the race in Springfield, which will act as the 23rd stop on the 2013 tour.

“We love to get people involved in fitness who may not come out to your typical 5K,” Crandall said.

Waves of 1,000 people will take off every five minutes beginning at 9 a.m. April 27. Participants of all ages are welcome to run or walk. Registration is available at colormerad.com.


About Ozarks Public Television
OPT is an affiliate of Public Broadcasting Service (PBS) and is dedicated to providing quality programs from national, regional and local sources. Each weekday, OPT provides 10 hours of educational children’s programming, viewed by over 50,000 kids each week. OPT spends over half a million dollars each year on children’s programming—more than a quarter of its annual operating budget.

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