Dr. Albert Barreda, assistant professor of hospitality and restaurant administration, presented his research in Korea at the World Conference on Hospitality, Tourism and Event Research May 20-22. Barreda presented an empirical study to investigate the relationships between Website interactivity and the dimensions of E-trust in the context of hotel Websites. This conference provides a research platform for investigators to share theories, methodology and research results with professors, editors and practitioners from around the globe to enhance the quality of their current research.