Missouri State University is accepting applications for a marketing strategist in the office of university communications.
Responsibilities
- Manage the planning, execution, and measurement of university digital marketing campaigns that drive student enrollment and advance the university’s strategic goals, visibility, and reputation
- Proactively suggest new strategies in the creation and implementation of content for various paid search and social media platforms
- Work with university clients
- Manage projects from inception to completion
- Develop strategies that will help meet university marketing goals
- Write content for university digital and print publications
- Assist in managing the official social media accounts for the university
- Serve on the crisis communication team
Benefits
Complete salary range is $32,602 – $38,000 annually.
Benefits include a generous leave package, group health insurance, life insurance, retirement, tuition waivers, wellness programs and professional development opportunities. Learn more about benefits.
Desired skills and experience
Education
A bachelor’s degree granted prior to the start date of the position in marketing, advertising, public relations, or a closely-related field is required.
Required experience
- Either one year of work experience in a professional marketing, advertising, public relations, or closely-related field or a minimum of three semesters of experience in a part-time position in a similar professional setting
- Experience with social media and digital advertising
- Experience with social media applications
- Experience with marketing writing
Preferred experience
- Experience with Google Analytics
Skills
- Excellent verbal and written communication skills are required.
- Strong proofreading and editing skills are required.
- Organizational and planning skills are required.
- Knowledge of social media and content management software is required.
- Knowledge of word processing is required.
- The ability to edit photos is required.
- The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Other
The scope of the job requires some evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods working at a computer workstation are required. The position uses computer monitors and keyboards to write and edit documents and edit photos.
Successful candidates must be committed to working with diverse student and community populations.
Employment will require a criminal background check at University expense.
EO/AA/M/F/Veterans/Disability/Sexual Orientation/Gender Identity Employer and Institution.