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MSU Ad Team wins second straight national advertising competition

Friday, May 30, 2014

Ad-Team-2014-in-CaliforniaThe Missouri State University Ad Team recently took first place in the Challenge Your Energy IQ Case competition. This is the second consecutive win for the Missouri State Ad Team in this national competition, sponsored by EdVenture Partners, and is one of five national advertising and branding competitions the team has won in the last seven years.

“Winning the national championships two years in a row is quite an accomplishment,” said Missouri State President Clifton M. Smart III. “I want to add my congratulations to the students on the Ad Team and the team’s adviser, Dr. Melissa Burnett. This achievement is just the most recent example of how College of Business students excel in the classroom, as well as in extra-curricular activities.”

The client for the 2014 EdVenture competition was the American Petroleum Institute (API). As a part of the competition, the Ad Team designed and implemented a complete campaign including the creation of a unique event, the first ever Energy Challenge! Missouri State students had the chance to participate in this event by testing their energy knowledge on critical issues to see how their scores measured up to previously-collected scores from local students in the 4th grade. The intent was to educate both age groups on the importance of energy today and its impact on the future.

“The MSU Ad Team clearly immersed themselves into the API assignment fully and not only addressed the core objectives as written in the brief, but implemented a tactical, local engagement activity at a nearby grade school that clearly separated them from their peers,” said Tony Sgro, chief executive officer for EdVenture Partners. “Additionally, the student report MSU put together, in my opinion, having seen student submissions for the last 24 years, is without a doubt the most creative document that has ever been produced.”

In early May Ad Team members were notified that they were one of the top three teams from the original 20 and were subsequently invited to travel to San Francisco, Calif., to present their campaign to 15 vice president level executives from the top oil companies in the country.

“Watching our team present to a room of the oil and petroleum industry’s top vice presidents of marketing, communications and public relations was incredible,” said Dr. Melissa Burnett, professor of marketing and director of the MSU Ad Team. “Following the award ceremony, two major companies asked us to travel to their USA-based headquarters to present our research and campaign to all their corporate executives. This speaks well to the strength of our students, advertising program and MSU.”

Every spring the Missouri State Ad Team competes in a national university competition to develop and implement a campaign for a specified client. Last year the Ad Team won the national AT&T Campus Branding Challenge.


About Missouri State University
Missouri State University is a public, comprehensive university system with a mission in public affairs, whose purpose is to develop educated persons while guided by three overarching and enduring commitments to student learning, inclusive excellence and institutional impact. The university’s identity is distinguished by its statewide mission in public affairs, which entails a campus-wide commitment to foster competence and responsibility in ethical leadership, cultural competence and community engagement.                                                      
College of Business
The College of Business is one of the largest business programs in the Midwest. The college includes four departments: computer information systemsfinance and general businessmanagement, marketing and the School of Accountancy in the business unit, as well as two separately-accredited departments: fashion and interior design, and technology and construction management. The COB, along with the School of Accountancy, holds the prestigious full accreditation by the Association to Advance Collegiate Schools of Business at both the undergraduate and graduate levels. 
API and Energy Tomorrow
Energy Tomorrow is a project of the American Petroleum Institute – the only national trade association that represents all aspects of America’s oil and natural gas industry – speaking for the industry to the public, Congress and the Executive Branch, state governments and the media. – See more at: http://energytomorrow.org/digital-resources/news-and-press-releases/2012/press%20release%20entry#sthash.eGF18sKt.dpuf
About EdVenture Partners
Founded in 1990, Orinda, California based EdVenture Partners (EVP) has seen more than 100,000 students pass through one of their unique programs. EVP is the only marketing education consultancy in the United States that brings together educators, students, clients and their channel partners for mutual collaboration, partnership and benefit. All EVP designed programs provide the opportunity for students to apply academic theory to real-world situations, thereby leveraging student minds in addressing client goals and objectives. For more information on EdVenture Partners, please visit http://www.edventurepartners.com.

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  • Dr. Melissa Burnett
  • (417) 880-9028


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