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Students anticipate super advertising campaigns on Super Bowl

Wednesday, January 29, 2014

0047.jpgThe Super Bowl is the biggest national sporting event annually, raking over 100 million viewers. According to Dr. Amy Stokes, assistant professor of marketing at Missouri State University, it is also a great learning opportunity for her students each January.

“In addition to just the agency created commercials that are always such a big to-do with the Super Bowl, there are also all of these other advertising elements that are much more organic,” said Stokes.

Many brands begin their next Super Bowl campaign as soon as the confetti settles on the field.

“I think there’s a big misperception about the Super Bowl, that if you create this one great 30-second spot…that is all that is required…but it’s way more than just the one 30-second spot. They have to have the digital, they have to have the actual on-site person-to-person events, they have to schedule the endorsement deals, and so much more.”

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College of Business
The College of Business is one of the largest business programs in the Midwest. The college includes four departments: computer information systems, finance and general business, management, marketing and the School of Accountancy in the business unit, as well as two separately-accredited departments: fashion and interior design, and technology and construction management. The COB, along with the School of Accountancy, hold the prestigious full accreditation by the Association to Advance Collegiate Schools of Business at both the undergraduate and graduate levels.

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