Business students win AT&T campus marketing challenge
DALLAS — Students at Missouri State University are sharing a $1,000 scholarship as winners of the first AT&T Campus Marketing Challenge, a program that gave them the opportunity to create and implement a research and marketing campaign for a leading global company. Missouri State University’s Ad Team, a student-run advertising agency, won the contest for their “inTEXTicated” campaign, which blended events, social media, advertising and public relations to teach students about the effects of texting while driving.
“Missouri State University wowed us. We were impressed with their in-depth research, creativity and presentation,” said Chris Roy, AT&T Vice-President of Government and Education in the Western Region. “This challenge gave us the opportunity to tap into the energy and enthusiasm of young minds. Not only did they benefit, but we did as well by gaining deeper insight into the behaviors, beliefs and aspirations of our next-generation leaders and customers.”
As a part of the AT&T Campus Challenge, students at six universities created their own marketing and sales agencies for a semester, earning academic credit. The students were given $3,000 and equipped with mobile phones and other tools to implement a marketing plan for AT&T mobility services and It Can Wait, a campaign to end texting and driving. The students were responsible for sales, retail, public relations, sponsorship, talent recruiting/retention and marketing communications on their campuses.
“I am extremely proud of the work our Ad Team has done this year under the guidance of Dr. Burnett, the team’s adviser,” said Missouri State President Clifton M. Smart III. “It is a great example of how students in our College of Business excel both on and off campus.”
AT&T joined forces with EdVenture Partners (EVP), a marketing education consultancy group that develops programs linking the marketing industry and education, to host the AT&T Campus Marketing Challenge. EVP programs provide students with full-time personnel support and a real budget to implement student designed marketing , social media and experiential peer-to-peer campaigns. In addition, students are given the opportunity to advance their understanding of key research concepts such as interviewing, focus groups, surveys, reporting, presenting and methodology.
AT&T will be inviting colleges and universities to participate in the next AT&T Campus Marketing Challenge planned for the fall of 2013.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About Missouri State University
Missouri State University is a public, comprehensive metropolitan system with a statewide mission in public affairs, whose purpose is to develop educated persons. The university’s identity is distinguished by its public affairs mission, which entails a campus-wide commitment to foster expertise and responsibility in ethical leadership, cultural competence and community engagement.
About EdVenture Partners
Founded in 1990, Orinda, California based EdVenture Partners (EVP) has seen more than 100,000 students pass through one of their unique programs. EVP is the only marketing education consultancy in the United States that brings together educators, students, clients and their channel partners for mutual collaboration, partnership and benefit. All EVP designed programs provide the opportunity for students to apply academic theory to real-world situations, thereby leveraging student minds in addressing client goals and objectives.
For more information on EdVenture Partners, please visit http://www.edventurepartners.com.
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.
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